privacy policy

This privacy policy sets out how No.14 Ampthill uses and protects any information you provide when shopping with us. No.14 is committed to ensuring that your privacy is protected. Should we ask you to provide certain information, by which you can be identified when using this website or shopping in store, then you can be assured that it will only be used in accordance with this privacy statement. No.14 may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:
• Name • Contact information including email address • Demographic information such as postcode • Your shopping history


We require this information to understand your needs and to provide you with a better service, and in particular, for the following reasons:
• Our loyalty programme and internal record keeping
• We may use the information to improve our products and services.
• Making contact, should we be notified of a product recall
• We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
• From time to time, we may also use your information to contact you about your purchase or visit to our store


You may choose to restrict the collection or use of your personal information in the following ways:
• whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
• if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.


You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you, please write to No.14 Ampthill, 14 Bedford Street, Ampthill, Bedfordshire MK45 2NB
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.